Article

28 Jul 2022

Digital & App Innovation

Software Modernisation

Tom Reding, BrewDog’s Group Digital Director shares the company’s ‘whole-business’ approach to digital innovation.

Watch & listen

In this discussion, the inspirational Tom Reding, BrewDog’s Group Digital Director joins Alex James, to share the company’s ‘whole-business’ approach to digital innovation, from the board to bar crews.

BrewDog’s journey to digital success.

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2022-07-28T00:00:00Z

Tom Reding, BrewDog’s Group Digital Director shares the company’s ‘whole-business’ approach to digital innovation.

BrewDog’s ambitious digital journey is centred around connecting communities - balancing humans and data to elevate the hospitality experience and integrating operations and processes to simplify interactions with customers.

article

Digital & App Innovation

brewdog conversation

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What you’ll take away:

The value and role of a digital North Star in building capabilities
How to select KPIs above revenue and profit that guide success
How to embrace ‘messy’ and ‘scrappy’ to build enduring capability
How data helps deliver competitive real-world customer experiences

Alex James

Technology Lead

Ascent

Business technologist, founder and lifelong software engineer with board, M&A and Private Equity experience.

Alex James is Ascent's Chief Technology Officer.

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