28 Jul 2022
Digital Transformation
Retail
Software

Watch & listen

BrewDog’s journey to digital success.

BrewDog’s journey to digital success.

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2022-07-28T00:00:00Z

Tom Reding, BrewDog’s Group Digital Director shares the company’s ‘whole-business’ approach to digital innovation.

BrewDog’s ambitious digital journey is centred around connecting communities - balancing humans and data to elevate the hospitality experience and integrating operations and processes to simplify interactions with customers.

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Digital Transformation

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In this discussion, the inspirational Tom Reding, BrewDog’s Group Digital Director joins Alex James, to share the company’s ‘whole-business’ approach to digital innovation, from the board to bar crews.

What you’ll take away:

  • The value and role of a digital North Star in building capabilities

  • How to select KPIs above revenue and profit that guide success

  • How to embrace ‘messy’ and ‘scrappy’ to build enduring capability

  • How data helps deliver competitive real-world customer experiences

Alex James

Technology Lead

Ascent

Business technologist, founder and lifelong software engineer with board, M&A and Private Equity experience.

Alex James is Ascent's Chief Technology Officer.

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