In this discussion, the inspirational Tom Reding, BrewDog’s Group Digital Director joins Alex James, to share the company’s ‘whole-business’ approach to digital innovation, from the board to bar crews.
What you’ll take away:
The value and role of a digital North Star in building capabilities
How to select KPIs above revenue and profit that guide success
How to embrace ‘messy’ and ‘scrappy’ to build enduring capability
How data helps deliver competitive real-world customer experiences