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Maximise your product & service potential with human-centred design.
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Grid Four Columns - HCD
How we help.
We help you deepen the connection between your business and your customer, designing experiences that deliver real value. Here’s some of the typical customer challenges we see.
HCD - Element - Features
Within our existing application, there are features that won’t scale to meet our needs.
HCD - Element - Loyalty
Our customer satisfaction and loyalty is flat or declining.
HCD - Element - Investment
We need to right-size our investment in ongoing development.
HCD - Element - Viable
We have a new idea but aren’t sure how feasible or viable it will be.
HCD - Element - Differentiate
We are struggling to differentiate our product/ service in a crowded marketplace.
HCD - Element - Legacy
Our legacy application is hindering our productivity & frustrating internal customers.
HCD - Element - Issues
We’re spending disproportionately on training and support – we want to design out typical issues.
HCD - Element - Skills
We know what we need to do but don’t have the right skills internally to deliver the outcome.
Diagram_ProductDesignLifecycle - DX
How we see it.
The digital experience lifecycle.
DX - Assess
We begin with a straightforward user-focussed audit against best practice experience design principles and assess current user satisfaction. This phase helps you objectively understand and tune the way your product or service looks, feels and functions to your end users and customers as you transform for performance, cost optimisation and scale.
In a co-creative process, our experts collaborate and engage with your team to brainstorm, create prototypes and test solutions to address a specific problem or challenge. Depending on your requirements, we can focus either on a broad assessment of a complete product, or on improving a particular use case or pain point.
DX - Design
Our Digital Experience team works with you to build and re-imagine use cases, features and whole journeys to deliver more competitive, meaningful experiences to your customers.
By investing time in design at early stages of product development, we can identify potential pain points, improve the overall user experience and ensure that your product meets your business goals. Our team of experts helps you understand your users, define their journeys and design experiences that truly resonate with them.
DX - Build
Design-led engineering prioritises the needs and goals of the users within the development cycle. By placing a strong emphasis on usability and intuitive user experience, design-led build can lead to increased engagement, retention and conversion rates.
Our engineers and design consultants are experts across mobile, web, IoT and AI - building and implementing the products, enhancements and features you need as your customers demand them.
DX - Optimise
We can also help you drive more success more quickly: applying research and insight skills to optimise the way your product works or is delivered.
Using a combination of deep data analysis and technology, we work with your teams to identify and target the most profitable areas of your business, designing and executing experiments, setting measurable goals and assessing performance. The team also supports you in embedding the outcomes of successful experiments in your core feature sets.
What it means to you table - HCD
How we work and what it means to you.
How it work & what it means to you.
|How we work.||What it means to you.|
|Research-first approach focussed on observability and proof.||Reduced cost associated with delivery risk by ensuring the product or service exactly meets the needs of the user/customer/citizen, drastically reducing re-work (which is 100 times more costly once development starts).|
|Intuitive, proven design frameworks.||Reduced support and training costs - when products and services are poorly designed, users seek help.|
|Service integration.||Increased productivity/ more volume - better digital services that are joined up for employees and customers drive satisfaction and loyalty.|
|Inclusive design.||Ensure you don’t leave anyone out of the experience due to accessibility or economic constraints. Maximising the applicability of the service and extending your reach leads to increased engagement and profit.|
|Focus on holistic viability.||Mature User Experience (UX) approach seeks to meet both internal and external audiences’ expectations by deliberately designing their experience to create value. We define value as a product or service that’s usable, feasible and viable. Approaching viability with its more holistic meaning allows you to target social and environmental benefit in addition to revenue and profit.|
EXPERIENCE - HCD CaseStudy
The Crown Estate
Engaging new communities to drive actionable insight.
The Crown Estate is a £14.1 billion UK real estate business unlike any other. Created by Parliament to look after the UK’s onshore and offshore assets, The Crown Estate manages the seabed around England, Wales and Northern Ireland via its flagship product: the Marine Data Exchange.
The Crown Estate wanted to modernise the The Marine Data Exchange platform to build deeper relationships with new user communities. We helped The Crown Estate better deliver on its purpose with a modern, open approach to data sharing and collaboration: creating value from external contribution, opening up innovation paths and building evidence to solve problems as a community, accelerating advances in intelligence and inspiring investment.
Logo - ED - Case Study - Experience Design
Career Progression Services
Ascent works with over 150 businesses in the UK, Europe and North America. From global insurance, healthcare and retail to smart home devices, space exploration and cricket - we get to work with some of the sharpest minds in the brightest businesses.
Taking CX to the next level with AI for 200,000 members.
INSTITUTE OF CHARTERED ACCOUNTANTS
Empowering the actuarial community to solve problems with R.
Reducing time-to-market for automotive innovation.
Evolving a global infrastructure team into a proven Centre of Excellence for cloud.
Improving health and well-being through data transformation.
Enabling data science teams to drive class-leading consumer engagement.
Bringing the technical vision to life for progressive professional services.
Orchestrating jobs and parts distribution across 6000+ UK sites.
Optimising performance & support with 360° insight into the elite Women’s game.
ENGLAND & WALES CRICKET BOARD
Promoting collaborative experimentation in sustainable food production.
Creating compelling omnichannel experiences from bar to browser.
Democratising data to engage new communities & protect the UK seabed.
THE CROWN ESTATE
Delivering the horizontal scale to expand into new medical research fields.
Improving experience and making life simpler for home automation customers.
Unlocking the power of data and analytics to accelerate growth.
Bringing on-demand to the UK’s favourite TV listing and review platform.
Reducing cost, accelerating innovation and attracting new talent in healthcare.
Explore our other services - HCD
Explore our other services.
SOFTWARE - OTHER SERVICES - Software Engineering
SOFTWARE - OTHER SERVICES - Integration & Automation
Integration & Automation
DATA - OTHER SERVICES - BI
Mission And Values With Tiles
Lets get started section - Services HCD
Let’s get started.
We’ll help you supercharge the delivery of your software products and projects, with the technical capabilities and processes to get you there on budget, on time, every time.
Got a challenge in mind? We’re ready when you are.
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