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HERO_Design & Software Engineering > UX Research & User Testing

UX Research & User Testing.

Collect insight and examine user behaviours to drive digital product design and software strategy decisions.

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Unlock valuable user insights for optimal product design.

We help you gain a deeper understanding of user needs and pain points through comprehensive UX research that translates into stickier, more relevant and more successful digital products.

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Identify user pain points.

Uncover and address the key challenges users face when using your digital product or service.

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Enhance product usability.

Improve ease of use and make your products accessible for anyone.

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Boost user satisfaction.

Create products that meet and exceed user expectations, so they keep using and recommending it.

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Make data-driven decisions.

Derive your product strategy from empirical user data rather than potentially biased generalisations.

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IN ACTION

IN ACTION - Strabag

STRABAG.

Boosting efficiency by enabling efficient communication, accurate invoicing and reduced paperwork.

STRABAG needed a user-friendly app for their milling and emulsion sectors, tailored to the specific needs and technical skills of their construction crews. The app required real-time data exchange with STRABAG’s ERP system and had to support diverse departments, including milling machine operators, road construction workers, and recycling personnel, each with unique workflows. Additionally, the app needed to be multilingual for operations in 9 countries and function seamlessly both online and offline to accommodate limited internet connectivity on project sites.

We provided STRABAG with a robust, adaptable app solution that enhanced operational efficiency and set a new standard for digital transformation in the construction industry.

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User interviews & observations.

Understand user needs and gather deeper insights into user behaviour and preferences.

We conduct qualitative user interviews and observations to gain deep insights into user goals, behaviours, needs, and pain points. Interviews provide direct feedback and personal perspectives, while observations reveal hidden factors and actual behaviours in users’ natural environments. Both methods offer valuable insights into the user experience, uncovering contextual influences and interaction dynamics.

These findings inform actionable recommendations, driving product improvements and enhancing user satisfaction by addressing real-world usage patterns and needs.

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Usability testing.

Validate and enhance designs with real-world user feedback and interaction.

Usability tests, conducted with real users, provide critical validation and refinement of design changes. These tests can be moderated or unmoderated and carried out on-site or remotely, depending on the project’s needs. Participants perform specific tasks while we observe and collect data through video recordings, screen captures, and detailed reports.

This user feedback reveals real-world usage patterns and uncovers issues that may not be apparent through expert reviews alone. The iterative nature of usability testing ensures that enhancements are grounded in actual user interactions, resulting in a more intuitive and satisfying user experience.

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UX expert reviews.

Pinpoint usability flaws with expert analysis and design principles.

Our UX expert review leverages heuristics to identify usability issues without involving users directly. Our experts analyse the interface using established principles of cognitive psychology, design guidelines, and best practices.

This comprehensive review highlights potential issues such as navigational problems, inconsistent design elements, and accessibility barriers. The outcome is a set of actionable recommendations aimed at enhancing usability and user satisfaction. These expert insights lay the groundwork for targeted refinements and improvements.

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UX measurement.

Track and analyse quantitative UX metrics to drive data-informed decisions.

Our UX measurement strategy focuses on capturing and analysing quantitative data throughout both the design and post-release phases. We collaborate with stakeholders to define business cases and key performance indicators (KPIs).

By examining analytics and survey data, we identify key metrics and benchmarks that indicate success. This data-driven approach allows us to make informed adjustments and refine UX strategies, ensuring continuous improvement and alignment with business objectives. Regular monitoring and analysis provide actionable insights, enabling proactive adjustments and maintaining a user-centered focus.

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Market & product research.

Uncover market trends and drive product innovation with data-driven insights.

Market and product research involves gathering and analysing data to understand market trends, customer needs, and competitive landscapes. Using methods like surveys, interviews, and secondary research, we collect insights on market demands, customer preferences, and industry dynamics.

This research identifies market opportunities, informs product development, and shapes strategic decisions. By evaluating competitors and market conditions, we gain a clear understanding of a product’s position and growth potential. This evidence-based approach ensures product strategies align with market realities, enhancing competitiveness and driving business success.

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Our customers.

Ascent works with over 150 businesses in the UK, Europe and North America. From global insurance, healthcare and retail to smart home devices, space exploration and cricket - we get to work with some of the sharpest minds in the brightest businesses.

Taking CX to the next level with AI for 200,000 members.

INSTITUTE OF CHARTERED ACCOUNTANTS

ICAEW

Empowering the evolution of the online learning to a leading global platform.

LINKEDIN LEARNING

Reducing time-to-market for automotive innovation. 

BOSCH

Bosch

Creating a seamless UX to simplify skin cancer risk assessments and build user trust.

SKINSCREENER

Evolving a global infrastructure team into a proven Centre of Excellence for cloud.

BDO

BDO

Empowering the actuarial community to solve problems with R.

SWISS RE

SWISS RE

Rebuilding a complex online image editing application for scale.

PICMONKEY

Improving health and well-being through data transformation.

GSK

GSK

Enabling data science teams to drive class-leading consumer engagement.​

HARRODS

Harrods

Digitalising orders, boosting efficiency and simplifying communication.

STRABAG

Bringing the technical vision to life for progressive professional services.

RSM

RSM

Orchestrating jobs and parts distribution across 6000+ UK sites.

BT

BT

Sparking financial literacy and empowering young investors.

RAIFFEISEN STEIERMARK

Optimising performance & support with 360° insight into the elite Women’s game.

ENGLAND & WALES CRICKET BOARD

Transforming BK’s online presence by unifying website and webshop and creating a seamless online-offline experience.

BERNHARD KOHL

Promoting collaborative experimentation in sustainable food production.

SYNGENTA

Introducing formal QA processes, optimising delivery and improving software quality.

RHI MAGNESITA

Creating compelling omnichannel experiences from bar to browser.

BREWDOG

Pouring beer

Enhancing customer service with an intuitive online portal for managing insurance policies and claim processing.

GRAWE

Democratising data to engage new communities & protect the UK seabed.

THE CROWN ESTATE

Parablennius

Designing a professional social network to disrupt the recruitment market.

REVVY.

Delivering the horizontal scale to expand into new medical research fields.

HANSON WADE

Research

Innovating sustainable transport by reimagining and developing the Österreich radelt app.

AUSTRIAN ENERGY AGENCY

Improving experience and making life simpler for home automation customers.

HIVE

Thermostat

Reducing administrative overhead by digitalising animal care management.

FOUR PAWS

Unlocking the power of data and analytics to accelerate growth.

GAP GROUP

GAP GROUP

Designing and developing an intuitive online tool for terrace design.

MEYER

Bringing on-demand to the UK’s favourite TV listing and review platform.

RADIO TIMES

Hive

Creating a unique digital brand through visual storytelling and purpose-driven design.

RIDEAMIGOS

Reducing cost, accelerating innovation and attracting new talent in healthcare.

PREMIER

Case Study Premier Hero

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Explore our other services.

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User Experience Design

Maximise your product and service potential with expert research, analysis and human-centred design.

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Accessibility & Inclusive Design

Invest in accessibility and create a more inclusive and user-friendly experience for everyone.

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UI & Visual Design

Make your product more attractive, unique, credible, memorable and ultimately more human.

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Mobile App Development

Outclass competitors and exceed user expectations with elegant, frictionless mobile app design.

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Let’s get started.

We’ll help you supercharge the delivery of your software products and projects, with the technical capabilities, platforms and processes to get you there on budget, on time, every time. Got a challenge in mind? We’re ready when you are.

Get In Touch

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