EXP > HCD Page_HERO

Digital Experience.

Maximise your product & service potential with human-centred design.

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How we help.

We help you deepen the connection between your business and your customer, designing experiences that deliver real value. Here’s some of the typical customer challenges we see.

HCD - Element - Roadmap

We aren’t sure how to prioritise our product roadmap for maximum impact.

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HCD - Element - Loyalty

Our customer satisfaction and loyalty is flat or declining.

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HCD - Element - Investment

We need to right-size our investment in ongoing development.

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HCD - Element - Viable

We have a new idea but aren’t sure how feasible or viable it will be.

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HCD - Element - Differentiate

We are struggling to differentiate our product/ service in a crowded marketplace.

Brand

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HCD - Element - Legacy

Our legacy application is hindering our productivity & frustrating internal customers.

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HCD - Element - Issues

We’re spending disproportionately on training and support – we want to design out typical issues.

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HCD - Element - Skills

We know what we need to do but don’t have the right skills internally to deliver the outcome.

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How we see it.

The product design lifecycle.

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Tabs - HCD - Services 2.0

HCD 1 - Tab - Design

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HCD 2 - Tab - Validate

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HCD 3 - Tab - Build

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HCD 4 - Tab - Accelerate

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HCD-ValueProp-Design

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HCD - Design

Design.

We help organisations reimagine the way a product or service looks, feels and functions to the end consumers to drive increased value.

We leverage our software and data capabilities to deliver aesthetic and functional benefits that enhance engagement and loyalty.

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Value Proposition Inverted

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HCD-ValueProp-Validate

HCD - Validate

Validate.

Validate an idea and set a plan to actualise this through a tested and robust process to ensure a concept is desirable, feasible and viable. ​

We’ll collaboratively assess the end-to-end approach: from go-to-market strategy, product direction and business objective to technology choices and customer journey mapping.

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Value Proposition

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HCD-ValueProp-Build

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HCD - Build

Build.

Our engineers and design consultants are experts across mobile, web, IoT and AI - and are on hand to build and implement the product enhancements and features you need as your customers demand them.

Our HCD and agile approach translates into your continuous iteration capability, ensuring your product or service always remains relevant.

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Value Proposition Inverted

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HCD-ValueProp-Accelerate

HCD - Accelerate

Accelerate.

We can also help you drive more success more quickly: applying research and insight skills to optimise the way your product works or is delivered.

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Value Proposition

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What it means to you table - HCD

How we work and what it means to you.

How it work & what it means to you.

How we work.What it means to you.
Research-first approach focussed on observability and proof.Reduced cost associated with delivery risk by ensuring the product or service exactly meets the needs of the user/customer/citizen, drastically reducing re-work (which is 100 times more costly once development starts).
Intuitive, proven design frameworks.Reduced support and training costs - when products and services are poorly designed, users seek help.
Service integration.Increased productivity/ more volume - better digital services that are joined up for employees and customers drive satisfaction and loyalty.
Inclusive design.Ensure you don’t leave anyone out of the experience due to accessibility or economic constraints. Maximising the applicability of the service and extending your reach leads to increased engagement and profit.
Focus on holistic viability.Mature User Experience (UX) approach seeks to meet both internal and external audiences’ expectations by deliberately designing their experience to create value. We define value as a product or service that’s usable, feasible and viable. Approaching viability with its more holistic meaning allows you to target social and environmental benefit in addition to revenue and profit.

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IN ACTION

EXPERIENCE - HCD CaseStudy

The Crown Estate

Engaging new communities to drive actionable insight.

The Crown Estate is a £14.1 billion UK real estate business unlike any other. Created by Parliament to look after the UK’s onshore and offshore assets, The Crown Estate manages the seabed around England, Wales and Northern Ireland via its flagship product: the Marine Data Exchange.

The Crown Estate wanted to modernise the The Marine Data Exchange platform to build deeper relationships with new user communities. We helped The Crown Estate better deliver on its purpose with a modern, open approach to data sharing and collaboration: creating value from external contribution, opening up innovation paths and building evidence to solve problems as a community, accelerating advances in intelligence and inspiring investment.

Parablennius

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Explore our other services - HCD

Explore our other services.

SOFTWARE - OTHER SERVICES - Software Engineering

Software Engineering

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SOFTWARE - OTHER SERVICES - Integration & Automation

Integration & Automation

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DATA - OTHER SERVICES - Data Engineering

Data Engineering

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Lets get started section - Services HCD

Let’s get started.

We’ll help you supercharge the delivery of your software products and projects, with the technical capabilities and processes to get you there on budget, on time, every time.

Got a challenge in mind? We’re ready when you are.

Get In Touch

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