Ascent Data Strategy.

Data > Data Strategy_HERO

Data
Strategy.

Optimise the relationship between business outcomes & data initiatives.

IMG Maturity Assessment

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How we help.

We help you create a clear data narrative for your business, along with a roadmap to guide your transformation. Here’s some of the typical customer challenges and opportunities we see.

DataStrategy - Element - Competitors

Our competitors are increasingly investing in data. We know we should do the same, we’re just not sure where to start.

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DataStrategy - Element - Buzzwords

How should we react to the latest data buzzwords and trends? Do we need to ‘do’ AI and machine learning?

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DataStrategy - Element - Invest

We’ve invested heavily in data and technology - but no one seems to be using it.

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DataStrategy - Element - Acquisition

We’ve been through a range of acquisitions and need to unify our strategies and ways of working.

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DataStrategy - Element - Innovation

We can get ahead of our competition by investing in data early, using it to steer innovation and operating efficiency.

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DataStrategy - Element - Connect

We understand data but it could do more for us: we don’t connect it well with our business strategy.

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DataStrategy - Element - Customer

We need to know what a ‘good’ customer looks like – and what a ‘great’ customer looks like.

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DataStrategy - Element - Products

We want to get better at using data to develop new products and services.

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Our approach to data strategy.

Linking and prioritising data initiatives against your business objectives.

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Data Strategy -ValueProp-DataVision

DataStrategy - Data Vision

Data vision.

Working closely with your business stakeholders, we design actionable data strategies that shape and guide your investments. We map data initiatives to business objectives - first identifying the data opportunity, then creating an over-arching data vision connected to business ambitions.

We take the time to understand what makes your organisation different, the challenges and opportunities you face, drivers for change in your industry and the evolving competitor landscape.

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Value Proposition

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DataStrategy - Maturity Assessment

Maturity assessment.

We then analyse your existing data maturity against our proprietary benchmarking tools and agree a target state to deliver on your data potential. As part of this, we collaboratively scope initiatives designed to accelerate maturity in a balanced way.

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Data Strategy ValueProp-Roadmap

DataStrategy - Roadmap

Roadmap.

Using ideation and planning frameworks, we then create a roadmap to steer your data transformation, identifying a series of early initiatives to deliver rapid value and build momentum around the path to data-driven success.

We work with you to specify a set of initial data projects at a sufficient level of detail to create an actionable first step. We also help you create a high level investment case to accelerate internal sign off processes and socialise plans for leadership buy-in.

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What it means to you table - DataStrategy

How we work and what it means to you.

How it work & what it means to you.

How we work.	What it means to you.
Definition of a clear narrative around the role of data in your organisation’s future.	Align your teams around a single vision for data and its relationship with your key business goals and objectives. Help stakeholders understand the potential and their role in driving data maturity.
Research & analysis: what your competitors are doing with data and the pace of change in your industry.	Understand drivers for change in your industry and the evolving competitor landscape. Take inspiration from success stories and avoid pitfalls. Create momentum.
As-is and to-be state definition.	Visualise the gap between current and future capability to support and drive investment cases, enrolling senior leadership in the journey.
Roadmap to target state, developed in collaboration with your internal programme leadership.	A clear view of the the primary work to be undertaken, the inter-dependencies of initiatives and activities and a well-specified set of recommended immediate first steps. A cohesive roadmap of workstreams and initiatives gives you a practical route to balanced data maturity build out.

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IN ACTION

DATA - DataStrat CaseStudy

GAP Group

Unlocking the power of data and analytics to accelerate growth.

Established in 1969, GAP Hire Solutions is the UK’s leading independent equipment hire company. With ten divisions and over 140 locations across the UK, they provide everything from diggers and tools to track mats and portable toilets.

GAP Group were looking for an experienced partner to design an effective, practical roadmap designed to build strong links between data value and business objectives. Our data consultants explored and analysed GAP Group’s business and competitive landscape to understand the opportunity for data-driven innovation. We collaboratively developed a set of candidate data projects linked to key domains like Informed Business, Better Consumer Conversations and Intelligent Decision-Making, delivering a data strategy and roadmap of initiatives for delivery over the next 2 years.

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Our customers.

Ascent works with over 150 businesses in the UK, Europe and North America. From global insurance, healthcare and retail to smart home devices, space exploration and cricket - we get to work with some of the sharpest minds in the brightest businesses.

Taking CX to the next level with AI for 200,000 members.

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