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HERO_Software > Innovation & Data Products

Data Products & Innovation.

Identify and prioritise opportunities to drive business value with data.

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Apply a design-thinking approach to insight for maximum impact.

We make your data work harder for your business, delivering new consumer value, reducing costs and directly monetising information assets.

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Develop data solutions with a product mindset.

Explore stakeholder needs and scope out the business challenges and opportunities that can be addressed with data.

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Implement proven monetisation strategies.

Explore direct monetisation of your data assets via brokers and marketplaces, or directly delivering Data-as-a-Service.

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Apply ML and AI to your real-world scenarios.

Unlock the full potential of ML and AI to transform customer journeys, create new value propositions and drive delivery efficiencies.

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Predict the return on your product investments.

Align business outputs, outcomes and impact against proposed investment to accurately forecast the ROI on your data products.

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IN ACTION

CASE-STUDY_Innovation & Data Products

iQ Student Accommodation.

Scaling and accelerating pricing decision-making with an intelligent optimisation engine.

iQ Student Accommodation operates over 70 locations across the UK with 3000 different rooms to price and over 27,000 bookings last year.

Pricing is a key driver in the revenue management process. Over the course of a leasing cycle, room prices and other costs need to be adjusted to balance margin and maximal occupancy. An intelligent dynamic pricing strategy was required to achieve this at scale.

We designed an end-to-end solution that proposed price adjustment actions, enabling immediate validation and value generation. We used a non-parametric algorithm for the optimiser that could feasibly tackle the large amount of calculations on a weekly basis, additionally applying a new approach to forecasting unconstrained demand that would minimise the impact of capacity challenges. The solution was designed for rapid adoption into existing processes to ensure value delivery.

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VALUE-PROP_#1- Innovation & Data Products

VALUE-PROP_#1- Innovation & Data Products

Product and service design.

Reduce development costs by meeting the needs of your users, customers and citizens first time.

Building great data products requires high-quality data and the technical ability to manage complex integrations, deliver time-sensitive insight and meet regulatory requirements. However for many, the biggest challenge is defining use cases and objectives, understanding user personas and driving adoption.

We collaborate with your teams from ideation to adoption, starting with innovation workshops to help your teams identify and prioritise the specific business problems that can be solved with data.

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VALUE-PROP_#2- Innovation & Data Products

VALUE-PROP_#2-Innovation & Data Products

Data and insight monetisation.

Ensure your data lives up to its commercial potential, driving new revenue streams and insight possibilities.

Businesses are always looking to maximise their revenue potential. Monetising data assets represents a direct route to enhancing profitability with existing resources whilst delivering additional value to partners and customers.

We work closely with your business teams within our discovery framework to identify data candidates for monetisation. We then design, build and implement the appropriate technology, systems and value-based pricing strategies to help you succeed faster.

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VALUE-PROP_#3- Innovation & Data Products

VALUE-PROP_#3- Innovation & Data Products

Cost optimisation.

Streamline your resource usage, driving out cost and reinvesting in growth initiatives.

Without access to relevant insight, businesses waste a significant amount of money every year on costs that could have been avoided: in unnecessary promotions to customers who would have converted organically, inventory that is unlikely to be needed, or repeated or redundant business processes.

We build prescriptive and predictive models that identify opportunities to address wasted spend. Our experienced teams work with businesses to optimise cost and either increase the overall return on their spend, or reduce the unnecessary overage.

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VALUE-PROP_#4- Innovation & Data Products

VALUE-PROP_#4- Innovation & Data Products

Demand analysis and forecasting.

Assess potential new markets and strategies, optimise inventory, reduce costs and improve customer experiences.

Demand analysis and forecasting helps businesses make more informed decisions, predicting and proactively responding to changing market dynamics. But many businesses typically struggle to do this well due to lack of relevant internal skills or experience, legacy constraints and data quality challenges.

We help you implement straightforward, proven data solutions that help you protect and grow revenues. These include product recommendation and personalisation models that drive sales, and demand forecasting that makes inventory planning and distribution more accurate.

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Our customers.

Ascent works with over 150 businesses in the UK, Europe and North America. From global insurance, healthcare and retail to smart home devices, space exploration and cricket - we get to work with some of the sharpest minds in the brightest businesses.

Taking CX to the next level with AI for 200,000 members.

INSTITUTE OF CHARTERED ACCOUNTANTS

ICAEW

Empowering the actuarial community to solve problems with R.

SWISS RE

SWISS RE

Reducing time-to-market for automotive innovation. 

BOSCH

Bosch

Evolving a global infrastructure team into a proven Centre of Excellence for cloud.

BDO

BDO

Improving health and well-being through data transformation.

GSK

GSK

Enabling data science teams to drive class-leading consumer engagement.​

HARRODS

Harrods

Bringing the technical vision to life for progressive professional services.

RSM

RSM

Orchestrating jobs and parts distribution across 6000+ UK sites.

BT

BT

Optimising performance & support with 360° insight into the elite Women’s game.

ENGLAND & WALES CRICKET BOARD

The ECB Women's Team

Promoting collaborative experimentation in sustainable food production.

SYNGENTA

Creating compelling omnichannel experiences from bar to browser.

BREWDOG

Pouring beer

Democratising data to engage new communities & protect the UK seabed.

THE CROWN ESTATE

Parablennius

Delivering the horizontal scale to expand into new medical research fields.

HANSON WADE

Research

Improving experience and making life simpler for home automation customers.

HIVE

Thermostat

Unlocking the power of data and analytics to accelerate growth.

GAP GROUP

GAP GROUP

Bringing on-demand to the UK’s favourite TV listing and review platform.

RADIO TIMES

Hive

Reducing cost, accelerating innovation and attracting new talent in healthcare.

PREMIER

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TILES_Explore our other data services#4tiles

Explore our other services.

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Data Science & Analytics

Exploit your data to deliver more business value. Understand what happened then, now and next if…

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Artificial Intelligence

Transform customer experience, analyse vast datasets, automate tasks, reduce costs and get new ideas to market faster.

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Data Visualisation

Turn raw data into immediate, actionable insight into your business performance.

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Data Engineering

Build cloud-native pipelines that accelerate analysis and delivery of business value from your data.

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FOOTER_Lets get started section - DATA

Let’s get started.

We help customers build new data-led business capabilities, services and products, delivering pivotal data and AI projects on the Azure cloud. Got a challenge in mind? We’re ready when you are.

Get In Touch

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