The ‘Generative AI accelerates business transformation’ study highlights both the potential of Gen AI to optimise business processes and increase competitiveness as well as the associated challenges, such as a lack of expertise, data protection concerns and technological hurdles. The study also focuses on the role of cloud infrastructure as an access accelerator for high-performance AI models and as a driver of digital transformation.
For this study techcsonsult GmbH (part of the heise Group) and Ascent surveyed 201 companies across Germany with at least 250 employees. The survey was conducted using computer-assisted web interviews (CAWI), focussing on people in IT management positions and decision-makers from senior business units who are already using AI.
EN_GenAI_Study_2024
Here’s what you’ll take away:
- Strategic importance of GenAI Find out how many companies are already using Gen AI strategically to drive their digital transformation and increase their competitiveness
- Business areas of GenAI Discover in which business areas Generative AI offers the greatest added value both now and in the future and how it contributes to optimisation
- Mastering challenges Understand the biggest hurdles and risks in implementing Gen AI and get best practices on how to overcome them effectively
- The role of the cloud Learn how the cloud facilitates access to advanced AI models and why the integration of cloud and AI technologies is critical to the success of AI solutions
- Partnerships as a success factor Learn how external partner expertise can help you maximise the potential of Generative AI and minimise potential risks
