Designed for data teams looking at initiatives to inspire loyalty, maximise lifetime value and prevent churn, this whitepaper explains how the path to value (and better, richer conversations with your customers) is dependent on the right strategy, culture and capability.
Event_Customer Loyalty whitepaper
Here’s what you’ll take away:
- How to identify challenges and opportunities in your customer data
- Tried and tested metrics to help understand customer loyalty
- How to fully take advantage of the data you collect
- Practical insight from real-world customer loyalty use cases