Many organisations recognise the potential of data but have yet to find a way to embed a data-driven culture within their business. Robin Sutara, Microsoft’s Chief Data Officer joins Rich Pugh, Ascent’s Chief Data Scientist to share her vision of what a successful data culture looks like.

What this webinar is about. For successful businesses today, data is the new oil - but it still needs to be refined and handled in the right way. Building a data capability that is geared to capitalise on the massive potential of the asset is one thing; embedding it at the heart of the organisation and aligning it with the business agenda is another. And it’s the non-technical hurdles like data literacy and stakeholder engagement that have the ability to derail even the best laid plans… This conversation will be of interest to those who recognise the potential of data but aren’t sure how to start building a data-led culture that generates business value.