BrewDog’s journey to digital success.
In the first episode of our Innovation Conversations series, the inspirational Tom Reding, BrewDog’s Group Digital Director joins Alex James, Ascent’s Chief Technology Officer to share their ‘whole-business’ approach to digital innovation, from the board to bar crews.
At the heart of BrewDog’s success is a 200,000+ strong shareholder community that not only loves beer, but also cares deeply about sustainability. As a result, the business is constantly exploring novel ways to meet their demands through the adoption of disruptive technology, an agile approach to modernisation and the application of data to drive sustainable change.
This discussion examines BrewDog’s ambitious digital journey and the challenges of connecting communities, balancing humans and data to elevate the hospitality experience and integrating operations and processes to simplify interactions with customers.
- The value and role of a digital North Star in building capabilities.
- The importance of demonstrating small increments of value early.
- How to select KPIs above revenue and profit that guide success.
- How to embrace ‘messy’ and ‘scrappy’ to build enduring capability.
- The function of data in delivering competitive real-world customer experiences.
- The importance of bringing your teams on the journey with you.
