BrewDog’s ambitious digital journey is centred around connecting communities - balancing humans and data to elevate the hospitality experience and integrating operations and processes to simplify interactions with customers.

BrewDog’s Journey to Digital Success

BrewDog’s journey to digital success.

In this discussion, the inspirational Tom Reding, BrewDog’s Group Digital Director joins Alex James, Ascent’s Chief Technology Officer to share the company’s ‘whole-business’ approach to digital innovation, from the board to bar crews.

Discussion topics:

  • The value and role of a digital North Star in building capabilities
  • How to select KPIs above revenue and profit that guide success
  • How to embrace ‘messy’ and ‘scrappy’ to build enduring capability
  • How data helps deliver competitive real-world customer experiences


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