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25th May 2022, 8am to 10am - The Shard, London
HERO_Microsoft Retail Breakfast
Coffee, croissants & digital debate: the true value of innovation in retail.
Join us for an in-person breakfast with a view as Ascent CTO Alex James, Chief Data Scientist Rich Pugh and BrewDog’s Tom Reding explore the relationship between digital innovation and true business value in retail. Covering best practice innovation frameworks, key technical themes for 2022 and real-world case studies and anecdotes, it’ll be a great – and thought provoking - start to your day.
What you’ll take away:
- A clear view of the drivers for digital innovation
- A proven framework to structure and communicate your digital initiatives
- An understanding of the trending tech enablers in retail for 2022
- Some great stories and anecdotes from leaders in the retail industry.
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Is this session for me? What will it cover?
This session is perfect for ecommerce, product, technology and digital leaders in retail businesses looking to roadtest or refine their innovation plans and strengthen their connection with broader business value.
Agenda MS RetailBreakfast _ ValueOfInnovation 1
Drivers for change & the role of digital innovation.
The consumer of 2022 may be used to digital-first experiences, but they expect businesses to continue raising the bar across all buying channels: ecommerce, physical settings, marketplaces, social media and apps. How does digital help you build better experiences, drive efficiencies, optimise conversion and promote loyalty?
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Business value domains.
How does value show up in your business? How do you focus the impact of your digital initiatives - and make your business more:
- Informed
- Efficient
- Intelligent
- Engaging
- Sustainable?
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The Digital Opportunity Canvas.
How do you prioritise, structure and communicate your digital initiatives? Do they create cumulative impact or do you find yourself delivering disconnected pockets of value? Find out how using a framework like the Digital Opportunity Canvas will help you get the most out of your digital investments.
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Key technology enablers for 2022.
What are best-in-class retailers focussing on this year?
- Service-oriented architecture
- Omnichannel experience
- Mobile-first
- Single customer view
- Data platform.
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Real-world stories.
Our special guest Tom Reding shares his vast ecommerce experience first-hand. Find out how BrewDog’s Group Digital Director led the charge to convert in-bar drinkers to online consumers for better business.
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Meet your hosts.
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Rich Pugh
Chief Data Scientist, Ascent
With more than 20 years’ experience helping companies create value from data, Rich has worked across a variety of industries, helping businesses around the world increase profit margins, solve operational challenges and delight their customers.
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Alex James
Chief Technical Officer, Ascent
Alex James is a business technologist, founder and lifelong software engineer. As Ascent’s Chief Technology Officer he is a huge proponent of the software-driven business, helping customers convert inefficient spend into technical investment and increase ROI.
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Tom Reding
Group Digital Director, BrewDog
Tom leads the team responsible for ecommerce, digital marketing, product development and customer service in BrewDog’s international businesses.
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Mission And Values Cards
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LondonR-WelcomeToAscent-Get in touch.
Get in touch.
We help customers build game-changing products, deliver pivotal data and software projects and build strong internal teams. Got a question or challenge in mind?
We’re ready when you are.
Get In Touch
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