Blog - 30 Sep 2021
2 minute read
Digital Transformation
Team Ascent
Women In Digital

Blog

Ascent blog: Layla Marshall shortlisted for Women in Tech Excellence Awards: Outstanding Returner Award

Layla Marshall, Product & Marketing Director, Women in Tech Excellence, Women in Tech

True

True

2021-09-29T23:00:00Z

Layla Marshall Shortlisted for Women in Tech Excellence Awards: Outstanding Returner Award

We celebrate Ascent’s Director of Product & Marketing, Layla Marshall, as she is recognised for her hard work, creativity and determination - shortlisting for this year’s ‘Outstanding Returner Award’ at the Women in Tech Excellence Awards.

article

Digital Transformation

Layla Marshall head shot

//images.ctfassets.net/k26sw1bgepr3/50RkDmgPTuhtvGbR1SFuZo/5a45544b3afe27bd95d9821ed774b6ba/LM_Headshot_01.jpg

It’s easy to see why our Director of Product & Marketing, Layla Marshall’s talents have been recognised, despite a record number of entries for this year’s Outstanding Returner Award.

Aligning work life and family life is a perpetual challenge for everyone, regardless of gender. But in the continuously and rapidly evolving tech industry, making the choice to start or expand a family can have massive career implications - and getting back into the fast lane can feel daunting without the full backing of your employer.

Against the backdrop of a pandemic with virtually no active external post-natal support services, 2020 was a tough year to return to work. As many women faced a unique set of unforeseen challenges, Layla had to design a route back into her leadership role in a period where the world was on lockdown and juggling home working and childcare had created an even greater balancing act.

Ascent supported Layla’s personal drive and commitment when she needed it most, giving her the freedom, trust and empathy to plan and execute a custom working schedule that balanced the business’ priorities with the real-world complexities of looking after 2 under threes.

Layla’s strategy was built on 4 principles:

  1. There are 7 days in a week, not 5 - therefore 21 ‘sessions’ to work with (morning, afternoon, evening)

  2. A ramp-up period of 3 months would be necessary to re-acclimatise to a full working week

  3. The right expectations would need to be formally set with both Layla’s and her husband’s employers, focussing on pragmatism

  4. Good communication would be critical: key stakeholders and collaborators would have to be well-briefed to help them understand and respect new working patterns (and the inevitability of short-notice change).

From Ascent CEO Stewart Smythe’s perspective, in addition to the support that Ascent would naturally extend to any employee, the flexibility ‘give’ more than lived up to the productivity ‘get’:

“It worked really well – Layla’s focus was clear and she was highly visible in her stated timeslots - never once dropping her quality bar or missing a deadline (not always easy as customers and children have a habit of throwing curve balls). The role of the business was to prioritise successfully and avoid any ‘scope creep’ that could disrupt the collective routine.”

She’s achieved an astonishing amount since her return: being recognised in The Software Report’s Top 25 Women Leaders in Software of Europe 2021, shaping Ascent’s digital transformation proposition, leading a cross-functional organisational change programme and bringing on a talented, customer-focussed Marketing team. Her energy and determination to succeed - despite the challenges - have been innovative and commendable during a testing time and are certainly award-worthy in our view…!

We can’t wait for the awards dinner on 24th November where we will be congratulating Layla on her achievements alongside colleague Sara Hamilton, Mango’s Deputy Director of Product & Managed Services, who has also been shortlisted for the Transformation  Leader: Tech category.

Amanda Cleverly

Content Lead

Ascent

Amanda leads Ascent’s content strategy as part of her senior marketing role. With a strong background in data science and a passion for technology and innovation, her flair for compelling communications enables her to explore human, technical and business subject matter across diverse industries.

image

Lets get started

Lets get started section - Home page

Let’s get started.

We help customers build game-changing products, deliver pivotal data and software projects and build strong internal teams. Got a challenge in mind?

We’re ready when you are.

image

Get In Touch

False

GDPR Section
This website uses cookies
We use cookies to enhance your experience and measure our performance. By using our site, you accept our use of cookies in line with our privacy policy.
Agree